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A web application to streamline the interaction between soccer players and clubs. The platform addresses the need for a dedicated space where players can showcase their skills and clubs can easily discover talent.
Overview
The platform bridges the gap between soccer players and clubs by providing a focused environment for talent acquisition. Players can upload content, such as reels or full matches, to display their abilities and provide relevant information about themselves, including their preferred playing positions and the financial terms required for transfers.
This project aims to create a seamless experience for players and clubs, facilitating efficient talent discovery and acquisition. The platform's focused design and professional environment ensure that users can connect with the right opportunities without the noise of traditional social media platforms.
ROLE
Freelance Web Designer
PROJECT TYPE
Product Design
Website Design
User Administration
Brazil, 2024
Tools
Objective
The primary objective of the project is to create a professional and dedicated platform for soccer talent acquisition.
Facilitate the Discovery of Talent:
Enable clubs to find players based on specific criteria like skill level, age, and position.
Provide a Showcase for Players:
Allow players to present their abilities through videos and profile information, helping them gain visibility and opportunities.
Streamline Negotiations:
Offer a secure negotiation room where players and clubs can discuss terms and finalize agreements, similar to platforms like Fiverr or Upwork.
Ensure a Professional Environment:
Maintain a focused and secure platform with limited interactions, ensuring that all activities are directed towards talent acquisition.
The ultimate goal of the project is to become the go-to platform for soccer talent acquisition, trusted by players, agents, soccer schools, and clubs alike.
Build a Comprehensive Database of Players:
Establish a rich database of player profiles that clubs can access for recruitment.
Enhance Player Visibility:
Help players gain exposure and opportunities by providing a platform for them to showcase their skills.
Establish Credibility and Trust:
Create a reliable and professional platform that clubs and players trust for their talent acquisition needs.
Promote Inclusivity Across All Levels of Soccer:
Cater to both professional and amateur levels, providing opportunities for players of all skill levels to connect with clubs.
Goals
Research
The soccer industry faces significant challenges in the scouting and acquisition of talent, particularly for players outside the most visible leagues and regions.
Players often struggle to gain visibility, while clubs and agents face difficulties discovering and evaluating talent efficiently.
The absence of a dedicated platform for showcasing player abilities and facilitating secure negotiations further complicates the process.
Existing social media platforms offer limited utility for serious talent acquisition, as they are cluttered with unrelated content and lack professional tools for secure communication and negotiation.
In the initial phase of the project, the stakeholders provided a comprehensive set of research materials that included user personas, market analysis, and competitive benchmarking. These documents offered valuable insights into the existing landscape of soccer talent acquisition and the specific needs of our target users—players, agents, clubs, and scouts. The research highlighted the pain points experienced by these groups, such as the lack of a centralized platform for showcasing player skills and the inefficiencies in current scouting and negotiation processes.
Platform Functionality and Features:
The stakeholders had initial ideas for core features, such as video uploads and profile creation. We discussed potential additions, such as a secure negotiation room and advanced search filters, to better meet the users' needs.
Platform Functionality and Features:
The stakeholders had initial ideas for core features, such as video uploads and profile creation. We discussed potential additions, such as a secure negotiation room and advanced search filters, to better meet the users' needs.
User Needs and Expectations:
We delved deeper into understanding the unique requirements of different user types, including professional and amateur players, agents, and clubs. This involved mapping out user journeys and identifying key touchpoints where our platform could add value.
Ideate
High-fidelity Wireframes
To build on this foundation, I engaged in a series of collaborative discussions with the stakeholders. These discussions focused on identifying additional opportunities to enhance the user experience and differentiate our platform from existing solutions.
Admin
Landing Screen
Home
Players
Matches
Reels
Profile
Settings
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